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Distracted driving crashes vastly underreported [Study]

Distracted driving crashes vastly underreported [Study]

| January 5, 2016 | 0 Comments

By now, we’ve all heard the lectures: Don’t text and drive. Hang up and drive. Distracted driving causes crashes. According to a new study, we’re still not listening. Researchers at the University of the West of England in Bristol assert that the role of mobile phones in crashes is underreported by an alarming percentage. In […]

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Marketing as a social good

Marketing as a social good

| December 11, 2015 | 0 Comments

Marketing has been a cultural staple for the last century. Via print, television, radio, and, increasingly, online venues, corporations compete to capture our attention (and our dollars). The marketing industry enjoyed perhaps its biggest PR campaign ever with the highly popular AMC series Mad Men, but the industry still carries a bad rap. Is marketing […]

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Tactile maps help the blind find their way

Tactile maps help the blind find their way

| November 11, 2015 | 0 Comments

A recent field study has provided new insight into the role of tactile maps in facilitating wayfinding for visually impaired persons. 12 participants who have varying degrees of visual impairment but “proximate ages and similar cognitive development” participated in the experiment, which took place at the Education Center of the Federal University of Pernambunco in […]

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Save haven laws spark debate over signage and promotion

Save haven laws spark debate over signage and promotion

| October 16, 2015 | 0 Comments

All fifty states have save haven laws that “decriminalize” the act of leaving a newborn, unharmed at a fire station or other designated area for up to seven days following the baby’s birth. Laws vary by state, but the general idea is that parents become immune from prosecution provided that they follow the letter of […]

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How SCOTUS is affecting 2016 political signs

How SCOTUS is affecting 2016 political signs

| September 29, 2015 | 0 Comments

A recent ruling by the Supreme Court of the United States (SCOTUS) found that restrictions on yard signage based on the content of the signs is unconstitutional in that it inhibits free speech. This ruling is particularly relevant as we move into the depths of the 2016 presidential election. In the past, it has been […]

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Adoption of new disability signage spreads

Adoption of new disability signage spreads

| September 18, 2015 | 0 Comments

Advocacy groups and lawmakers around the country have undertaken efforts at the state and city level to revamp the traditional “handicapped” or accessibility signage. In a statement from the Governor’s office celebrating the change, New York assemblywoman Sandy Galef, who was involved in efforts to update signage in New York state, explained: “The disability community […]

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How kids use landmarks to find their way

How kids use landmarks to find their way

| September 10, 2015 | 0 Comments

It’s tough to develop a mental map unless you can rely on landmarks and wayfinding tools to anchor your route. Adults increasingly rely on GPS, rendering the art of manual wayfinding less common than it was a decade ago. But children in the six- to ten-year-old age group might be old enough to be entrusted […]

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