Recent Articles

Do you suffer from nomophobia?

Do you suffer from nomophobia?

| September 30, 2014 | 0 Comments

Nomophobia is the irrational fear that you will be separated from your mobile device. It is closely related to FOMO, the Fear Of Missing Out. Though this psychic pathology hasn’t been included in the latest American Psychological Association’s “Diagnostic and Statistical Manual of Mental Disorders,” growing awareness of its harmful effects are widely acknowledged by […]

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New rules for small business SEO

New rules for small business SEO

| September 26, 2014 | 0 Comments

Google giveth and Google taketh away. Clearly, the internet era has been a boon to small business. At little to no cost, a business can advertise and sell its goods to a local, regional, and global audience. As technology has progressed, it’s become easier and cheaper than ever to set up a simple site fully […]

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Signage bibles: Vignelli and Noorda’s 1970 design classic

Signage bibles: Vignelli and Noorda’s 1970 design classic

| September 18, 2014 | 0 Comments

Signage fans, design enthusiasts and collectors of the arcane will be delighted to hear that Jesse Reed and Hamish Smyth of the graphic design firm Pentagram have undertaken to reprint the NYCTA’s 1970 Graphics Standards Manual, the document that informs signage and wayfinding in the New York City subway to this day. Their Kickstarter campaign […]

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3 fundamentals of content marketing

3 fundamentals of content marketing

| September 12, 2014 | 1 Comment

Though the phrase “content marketing” may only date from the mid-nineties, the idea behind it is as old as advertisement itself: Give customers information that goes beyond the product you are selling. Do you sell lettuce to retail markets? Give customers a free recipe (content) that suggests a tasty, intriguing new way to make a […]

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Should your business focus on visual marketing?

Should your business focus on visual marketing?

| September 4, 2014 | 0 Comments

Getting access to mobile has been the holy grail of retail since the iPhone debuted in 2007. But seven years later, it can be surprisingly difficult to have a satisfying shopping experience on your palmtop. Nordstrom, Inc., with the help of visual marketing firm Curalate, has developed a solution they think will be a game […]

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5 principles for social media marketing

5 principles for social media marketing

| August 29, 2014 | 0 Comments

Has social media marketing come of age? Or is “the social network” too fluid for business to find a purchase? Almost a year ago, Jason DeMers wrote in Forbes, “the tipping point in public sentiment from ‘should have’ to ‘must have’ [for business investment in social media] will occur in 2014.” Some of his predictions […]

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The particular quirks of local signage

The particular quirks of local signage

| August 21, 2014 | 0 Comments

So much of our everyday world is mass produced. The paper cup that holds your morning coffee purchase looks the same from Portland, Oregon to Portland, Maine. The Federal Highway Administration gives uniform guidelines for traffic signs in its Manual on Uniform Traffic Control Devices (MUTCD), ensuring your drive will look the same from sea […]

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