Recent Articles

Better design for more effective warning pop ups

Better design for more effective warning pop ups

| February 27, 2015 | 0 Comments

To ensure effective communication, people used to rely heavily on language. Carefully structured, properly punctuated sentences did the important work of conveying messages clearly. Note the difference between, “Let’s eat Grandma,” and “Let’s eat, Grandma.” (It’s the comma, in case you didn’t catch it.) Language usage was once held to the highest standards in order […]

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Researchers claim that packing action into road signs will prevent accidents

Researchers claim that packing action into road signs will prevent accidents

| February 25, 2015 | 0 Comments

Road signs are everywhere. Most of us couldn’t begin to count how many we see every single day. And this constant exposure starts long before we even secure a drivers license. That means that, even for new drivers, signs advising us to yield, stop, or look out for pedestrians are merely part of the landscape. […]

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Introducing: The world’s first web-connected bike grips

Introducing: The world’s first web-connected bike grips

| February 19, 2015 | 0 Comments

How cool is this? Boreal Bikes, of Germany and Canada, has come up with what’s basically a bike-based GPS system. Instead of voicing directions, though, or mapping them out visually, this system indicates turns by vibrating direction signals into your bike grips. You don’t have to look away from the road. You don’t even have to […]

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Cheeky crossing signs take on those who text and walk

Cheeky crossing signs take on those who text and walk

| February 17, 2015 | 0 Comments

Here’s a sign of the times: Hayward, California has little tolerance for those who might wander into traffic while glued to a smartphone, and they want you to know about it. They’ve commissioned and posted official crossing signs that read:             HEADS UP!             CROSS THE STREET.             THEN UPDATE […]

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Adaptable wayfinding graphics strengthen brand

Adaptable wayfinding graphics strengthen brand

| February 12, 2015 | 0 Comments

You are sadly mistaken and far behind the times if you still think a sign is nothing more than a message printed on sheet metal. These days, signs are metaphorically malleable. They’re changeable. Their messages can be adjusted based on ever-shifting needs. Case in point: the graphics created by Aion Solutions, an Indiana-based branding company, […]

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U.K. experiencing a black market for lighted Uber signs

U.K. experiencing a black market for lighted Uber signs

| February 10, 2015 | 0 Comments

Need proof that people care about signs? There’s a black market in parts of the United Kingdom for small, lighted signs featuring the Uber logo. No, it’s not for people to post on their dorm room walls to display their support for the nouveau-taxi brand. Instead, the people buying these illicit signs are Uber drivers […]

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Find your corporate brand identity with a card game

Find your corporate brand identity with a card game

| February 6, 2015 | 0 Comments

Raise your hand if you have ever been forced to sit in on an endless meeting during which everyone struggles to find a unique corporate identity (while you try desperately to fight off sleep). It’s not fun. But you may never have to endure it again, thanks to the folks behind Cards Against Humanity. We know what […]

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