Recent Articles

How to make an impactful survey without enlisting an army

How to make an impactful survey without enlisting an army

| August 14, 2014 | 0 Comments

While you may not have the resources to develop a longitudinal research study, it’s still possible to develop an impactful survey that gains the interest of your desired audience and gives you your desired results. A simple survey can achieve success with just a few people and a lot of research, planning, and outreach. Before […]

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Introducing: The new International Symbol of Access

Introducing: The new International Symbol of Access

| August 13, 2014 | 0 Comments

The fight to take the “diss” out of disability won a major victory on July 25th. New York State governor Andrew Cuomo signed legislation on that auspicious day to require the removal of the word “handicapped” from new or replaced state signage and adopt a newly updated accessibility logo. The original International Symbol of Access, […]

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What (not) to do when your business receives a bad Yelp review

What (not) to do when your business receives a bad Yelp review

| August 6, 2014

In the age of the Internet, the famous saying that the “customer is always right” rings true. We turn to Yelp and other online reviews for guidance, so one bad review (or several) can pose problems for businesses. Hopefully, they don’t follow the Union Street Guest House’s lead. As you may know, the Union Street […]

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Signs improve wayfinding at Dutch train stations

Signs improve wayfinding at Dutch train stations

| July 29, 2014

When you’re lost in a big, unfamiliar city, which is more useful: a phone or a public sign? The smartphone revolution is less than a decade old, but already most of us rely on our phones for nearly everything. Moreover, it didn’t take the firing of Richard Williamson, the Apple Maps project manager, to demonstrate […]

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Birmingham wayfinding project a sign of the future

Birmingham wayfinding project a sign of the future

| July 24, 2014

In Birmingham, Alabama The Birmingham Museum of Art, along with REV Birmingham recently announced it has received a $75,000 Our Town grant from the National Endowment for the Arts to fund artistic wayfinding signs. Community leaders believe these signs will not only help strangers find their way in the city but will also improve visitors’ […]

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Corporate social responsibility lets companies pay it forward

Corporate social responsibility lets companies pay it forward

| July 16, 2014

A recent study by the Nielsen Company revealed that more than half of global online consumers are willing to pay more for goods and services from companies committed to positive social and environmental impact. This is good news for businesses that already seek to make the world a better place while making a profit. It […]

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Mindful dining in the digital age

Mindful dining in the digital age

| July 8, 2014

Inventors have wracked their brains in recent months to find clever solutions to the growing problem of ubiquitous internet connectivity. Now that the internet is in our pockets, and we can check on our friends, share pictures of our food, and get positive feedback on how awesome our lives are in real time, many more […]

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