Recent Articles

The disconnect between marketers and Google Plus

The disconnect between marketers and Google Plus

| April 17, 2014 | 2 Comments

Those of us involved in social media professionally have seen a lot of attention shift from one industry trend to another. I remember hearing at SMX Social 2012 that marketers needed to start using Google Plus, so following the conference, I created pages for SmartSign’s brands. I waited patiently for actual signs of life on […]

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Google Glass and other wearable tech could revolutionize the workplace

Google Glass and other wearable tech could revolutionize the workplace

| April 15, 2014 | 0 Comments

Wearable technology like Google Glass is set to impact the workplace in ways we can’t imagine. While many of these changes are positive, there are some potential downsides. The real game changer is in field service, according to Gartner analyst Angel MacIntyre. If a technician is stuck, for example, he or she can simply “talk […]

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Meet the SmartSign team: Gerson Cordero

Meet the SmartSign team: Gerson Cordero

| April 11, 2014 | 0 Comments

Gerson Cordero has been a part of the SmartSign sales team for two years. We chatted about some of his favorite SmartSign memories.  Monica: What do you do here? Gerson: Well, I am a sales rep or sales specialist. So, basically what that entails is picking up phone calls, advising customers on the large variety […]

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Signs of spring: Sidewalk signs

Signs of spring: Sidewalk signs

| April 8, 2014 | 0 Comments

The sun is bright, buds have appeared on tree branches, and the labor department reported good employment numbers. Even Janet Yellen, president of the Federal Reserve, is cautiously optimistic that the long, chilly winter may be at an end for small businesses. Signs have appeared on the sidewalks of Brooklyn that indicate this thaw is […]

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Funny Sign Friday: It’s National Poetry Month!

Funny Sign Friday: It’s National Poetry Month!

| April 4, 2014 | 0 Comments

Whether or not you knew it, there’s been something missing from your life over the past six months. What might that be, you ask? A funny signs roundup, of course! Our last installment was in September, and since April is National Poetry Month, it’s a perfect time to break out a selection from our funny sign […]

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These futuristic icons communicate new technologies

These futuristic icons communicate new technologies

| March 28, 2014 | 0 Comments

People have been using images to communicate since they first felt the need to communicate nonverbally. In fact, images often  have the power to facilitate quicker and more effective communication. At this point, we’re well aware of the symbols for poison and high voltage, and in the digital realm, those for email attachments and voice […]

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How to make social responsibility a priority for your business

How to make social responsibility a priority for your business

| March 19, 2014 | 1 Comment

Corporate social responsibility (sometimes shortened to CSR) has been around since the 1960s when multinational corporations first realized that good ethics meant good business. Even then, the concept had detractors, like Nobel Prize winning economist Milton Friedman, who said that corporations only have one ethical responsibility — to their shareholders. Though some people still argue that […]

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