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3 fundamentals of content marketing

3 fundamentals of content marketing

| September 12, 2014 | 0 Comments

Though the phrase “content marketing” may only date from the mid-nineties, the idea behind it is as old as advertisement itself: Give customers information that goes beyond the product you are selling. Do you sell lettuce to retail markets? Give customers a free recipe (content) that suggests a tasty, intriguing new way to make a […]

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Should your business focus on visual marketing?

Should your business focus on visual marketing?

| September 4, 2014 | 0 Comments

Getting access to mobile has been the holy grail of retail since the iPhone debuted in 2007. But seven years later, it can be surprisingly difficult to have a satisfying shopping experience on your palmtop. Nordstrom, Inc., with the help of visual marketing firm Curalate, has developed a solution they think will be a game […]

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5 principles for social media marketing

5 principles for social media marketing

| August 29, 2014 | 1 Comment

Has social media marketing come of age? Or is “the social network” too fluid for business to find a purchase? Almost a year ago, Jason DeMers wrote in Forbes, “the tipping point in public sentiment from ‘should have’ to ‘must have’ [for business investment in social media] will occur in 2014.” Some of his predictions […]

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The particular quirks of local signage

The particular quirks of local signage

| August 21, 2014 | 0 Comments

So much of our everyday world is mass produced. The paper cup that holds your morning coffee purchase looks the same from Portland, Oregon to Portland, Maine. The Federal Highway Administration gives uniform guidelines for traffic signs in its Manual on Uniform Traffic Control Devices (MUTCD), ensuring your drive will look the same from sea […]

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How to make an impactful survey without enlisting an army

How to make an impactful survey without enlisting an army

| August 14, 2014 | 0 Comments

While you may not have the resources to develop a longitudinal research study, it’s still possible to develop an impactful survey that gains the interest of your desired audience and gives you your desired results. A simple survey can achieve success with just a few people and a lot of research, planning, and outreach. Before […]

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Introducing: The new International Symbol of Access

Introducing: The new International Symbol of Access

| August 13, 2014 | 0 Comments

The fight to take the “diss” out of disability won a major victory on July 25th. New York State governor Andrew Cuomo signed legislation on that auspicious day to require the removal of the word “handicapped” from new or replaced state signage and adopt a newly updated accessibility logo. The original International Symbol of Access, […]

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What (not) to do when your business receives a bad Yelp review

What (not) to do when your business receives a bad Yelp review

| August 6, 2014

In the age of the Internet, the famous saying that the “customer is always right” rings true. We turn to Yelp and other online reviews for guidance, so one bad review (or several) can pose problems for businesses. Hopefully, they don’t follow the Union Street Guest House’s lead. As you may know, the Union Street […]

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