{"id":2266,"date":"2012-12-06T11:01:56","date_gmt":"2012-12-06T16:01:56","guid":{"rendered":"https:\/\/www.smartsign.com/blog\/?p=2266"},"modified":"2023-10-30T08:13:29","modified_gmt":"2023-10-30T12:13:29","slug":"does-word-lens-work","status":"publish","type":"post","link":"https:\/\/www.smartsign.com/blog\/does-word-lens-work\/","title":{"rendered":"Testing Word Lens: how accurate is this sign translation app?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2275\" title=\"no parking sign\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/test.jpg\" alt=\"no parking 24 hour sign\" width=\"257\" height=\"344\" srcset=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/test.jpg 1429w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/test-225x300.jpg 225w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/test-768x1024.jpg 768w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2273\" title=\"translated no parking\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/621.png\" alt=\"translated spanish no parking sign\" width=\"230\" height=\"343\"><\/p>\n<p>First, you take the wrong bus. Undeterred, you find a place that lets you rent a fancy car. Because this, this is your big vacation.&nbsp; You drive to a restaurant (after several unintentional detours), and arrive ravenous. You proceed to accidentally order sweet-fried dough for dinner (you\u2019re diabetic) and tip an offending waiter twice (fixed gratuity unnoticed on the check). You use the wrong bathroom, and soon after, discover your car has been towed.<\/p>\n<p>Well\u2014at the very least&nbsp;<em>one&nbsp;<\/em>of these has gone very wrong for you, intrepid traveler, trying to read the headlines, menus, checks and signs of a foreign country, stumbling into both hilarious and harrowing situations. With these hijinks in mind, Otavio Good and John DeWeese co-founded and programmed&nbsp;Word Lens, an app for the iPhone that translates text from English to Spanish, Italian, or French (and vice versa). It\u2019s frankly stunning to watch letters metamorphosize on the screen \u2014 something like watching the Wachowski brothers\u2019 Matrix flicker \u2014 while the background and&nbsp;font stay the same.<\/p>\n<p><!--more--><\/p>\n<p>Clearly, this app has tremendous implications \u2014 and limitations. On the bright side, no network is necessary to use the app. Take note, however, that this is a word-by-word translation. As linguist Victor A. Oswald Jr.&nbsp;put it, the utility of word-by-word translation has about as much weight as the concept that the world is flat. The failings of such a method are really too numerous to list. Among them, Word Lens is unable to rearrange words, recognize homonyms, dialect, or slang.<\/p>\n<p>We tested Word Lens (English&#8211;&gt;French) on the first paragraph of this blog post to help demonstrate the problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2269 alignnone\" title=\"word lens french \" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/word-lens-french-1.png\" alt=\"word lens translates french\" width=\"691\" height=\"461\" srcset=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/word-lens-french-1.png 960w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/word-lens-french-1-300x200.png 300w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/word-lens-french-1-298x198.png 298w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/word-lens-french-1-620x413.png 620w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><\/p>\n<p>We asked Kevin St. John, founder of <a href=\"https:\/\/brooklynfrench.com\/\">Brooklyn French<\/a>, to translate the paragraph for us. To help reading comprehension, St. John altered the format: \u201cEvery time there was a shifting in logic that was clearly supposed to be part of the sentence, but syntactically stuck out, I made a line break, a logic break.\u201c Here\u2019s what Word Lens\u2019s translation of our first paragraph amounts to:<\/p>\n<p>First, take yourself on the bad all-inclusive bus<br \/>\nyou end<br \/>\na square<br \/>\nthis jets<br \/>\nrent yourself a fantasy car because this this is your big vacation<br \/>\ndrive yourself to a restaurant<br \/>\nafter several involuntary detours and arrive starving<br \/>\nproceed to accidentally order sweet-*fried* pasta for diner<br \/>\n*you* diabetic<br \/>\nand tip<br \/>\nan interminable waiter<br \/>\ntaxed twice an apathy premium unnoticed on the<br \/>\ncheck<br \/>\nuse the wrong bathroom and shortly after<br \/>\ndiscover that your cat has been dragged.<\/p>\n<p>To be fair, this app doesn\u2019t posture as a perfect (or dare we say, accurate) translator, and within the context of simple sentences and messages, you\u2019d find the app far more useful. This leads us, of course, to signage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2276 alignleft\" title=\"smoke free school zone\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/test2.jpg\" alt=\"smoke free school zone sign\" width=\"246\" height=\"330\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2274 alignleft\" title=\"spanish translation smoking sign\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/65.png\" alt=\"spanish translation smoking sign\" width=\"227\" height=\"339\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019ll be the first to tell you that signs deliver a lot of essential information; from warnings to welcomes, they direct, preserve, and instruct you. Most signs that concern your wellbeing have strict regulations and many of those dictate that signage text be accompanied by universally understandable pictograms. Regulatory bodies like the ADA (Americans with Disabilities Act), OSHA (Occupational Safety and Health Administration), and ANSI (American National Standards Institute) make it illegal <em>not <\/em>to have an accompanying image for certain signage. Does that make the app less important?<\/p>\n<p>Although we don\u2019t need Word Lens to understand an image, it could still help in communicating secondary information. Why is smoking banned, as in the sign photographed above? (The knowledge that the area is a school zone might improve compliance.) When am I able to park on this side of the street? Who enforces this rule? What kind of hazard should I be looking out for? Word Lens could help users understand more aspects of guiding or prohibiting language.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2271\" title=\"funny swedish street sign\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/5990444599_1069b8da6e_o.jpg\" alt=\"funny swedish street sign\" width=\"1147\" height=\"739\" srcset=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/5990444599_1069b8da6e_o.jpg 1639w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/5990444599_1069b8da6e_o-300x193.jpg 300w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/5990444599_1069b8da6e_o-1024x659.jpg 1024w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/5990444599_1069b8da6e_o-298x191.jpg 298w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/5990444599_1069b8da6e_o-620x399.jpg 620w\" sizes=\"auto, (max-width: 1147px) 100vw, 1147px\" \/><\/p>\n<p><em>And to be fair, sometimes pictograms are not all that elucidating (via <\/em><a href=\"https:\/\/www.flickr.com\/\"><em>Hans Hansson<\/em><\/a><em>).<\/em><\/p>\n<p>However, this is a theory worth testing. What do translated signs look like to a fluent speaker? Is all Word Lens\u2019s <a href=\"https:\/\/www.wired.com\/2010\/12\/word-lens-augmented-reality-app-translates-street-signs-instantly\/\">praise<\/a> deserved? We gathered a few bilingual (English and Spanish) signs, and with the aid of Marco Silva, translated World Lens\u2019s translated results. (Punctuation added for reading comprehension.)<\/p>\n<p><span style=\"text-decoration: underline;\">Test Case 1<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2267\" title=\"Bilingual-No-Dumping-Sign\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/Bilingual-No-Dumping-Sign-K-4168.gif\" alt=\"Bilingual-No-Dumping-Sign\" width=\"243\" height=\"360\"><\/p>\n<p>(Via <a href=\"https:\/\/www.mysecuritysign.com\/dumpster\/private-property-sign\/sku-k-4168\">MySecuritySign.com<\/a>)<\/p>\n<p>A)&nbsp;&nbsp;&nbsp;&nbsp; Spanish&#8211;&gt;English<\/p>\n<p>\u201cProperty Private, prohibit pull rubbish.\u201d<\/p>\n<p>B)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; English&#8211;&gt;Spanish<\/p>\n<p>\u201cPrivate property, no dumping allowed.\u201d (Perfect!)<\/p>\n<p><span style=\"text-decoration: underline;\">Test Case 2<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2268\" title=\"Bilingual-Wash-Hands-Sign\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2012\/12\/Bilingual-Wash-Hands-Sign-S-6456-S.gif\" alt=\"Bilingual-Wash-Hands-Sign\" width=\"256\" height=\"360\"><\/p>\n<p>(Via <a href=\"https:\/\/www.mydoorsign.com\/restroom-signs\">JustBathroomSigns.com<\/a>)<\/p>\n<p>A)&nbsp;&nbsp;&nbsp;&nbsp; Spanish&#8211;&gt;English<\/p>\n<p>\u201cSecurity first. Avoid the contamination. Wash its hands before eat, drink or smoke.\u201d<\/p>\n<p>B)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; English&#8211;&gt;Spanish<\/p>\n<p>\u201cSafety first. Avoid contamination, wash your hands after comet. Drink Roman.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Like most bright, new innovations in technology, this app is a work of shaky genius\u2014still young enough to make itself look ridiculous. We are still going to need good translators, bilingual signs, and a sense of humor while we\u2019re traveling for a while. Still, it\u2019s worth keeping an eye on Word Lens\u2019s innovators, and all the other digital magicians that have their five minutes on the world stage to impress us. To be fair, we are a tough crowd.<\/p>\n<p>-C. Stebbins<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, you take the wrong bus. Undeterred, you find a place that lets you rent a fancy car. Because this, this is your big vacation.&nbsp; You drive to a restaurant (after several unintentional detours), and arrive ravenous. You proceed to accidentally order sweet-fried dough for dinner (you\u2019re diabetic) and tip an offending waiter twice (fixed [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-2266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Testing Word Lens: how accurate is this sign translation app? | SmartSign Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartsign.com/blog\/does-word-lens-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Testing Word Lens: how accurate is this sign translation app? | SmartSign Blog\" \/>\n<meta property=\"og:description\" content=\"First, you take the wrong bus. Undeterred, you find a place that lets you rent a fancy car. Because this, this is your big vacation.&nbsp; You drive to a restaurant (after several unintentional detours), and arrive ravenous. You proceed to accidentally order sweet-fried dough for dinner (you\u2019re diabetic) and tip an offending waiter twice (fixed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartsign.com/blog\/does-word-lens-work\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartSign Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-06T16:01:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-30T12:13:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpic43.p3cdn1.secureserver.net\/wp-content\/uploads\/2012\/12\/621.png?time=1722276500\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Charity Stebbins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CharityStebbins\" \/>\n<meta name=\"twitter:site\" content=\"@SmartSign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/does-word-lens-work\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/does-word-lens-work\\\/\"},\"author\":{\"name\":\"Charity Stebbins\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/person\\\/b31a545390e92daa0eb428c3f3f5ec92\"},\"headline\":\"Testing Word Lens: how accurate is this sign translation app?\",\"datePublished\":\"2012-12-06T16:01:56+00:00\",\"dateModified\":\"2023-10-30T12:13:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/does-word-lens-work\\\/\"},\"wordCount\":880,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/does-word-lens-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/621.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/does-word-lens-work\\\/\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/does-word-lens-work\\\/\",\"name\":\"Testing Word Lens: how accurate is this sign translation app? 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