{"id":4660,"date":"2013-08-16T09:08:24","date_gmt":"2013-08-16T13:08:24","guid":{"rendered":"https:\/\/www.smartsign.com\/blog\/?p=4660"},"modified":"2025-08-27T02:50:59","modified_gmt":"2025-08-27T06:50:59","slug":"funny-sidewalk-signs","status":"publish","type":"post","link":"https:\/\/www.smartsign.com/blog\/funny-sidewalk-signs\/","title":{"rendered":"Bump in business? Chalk it up to funny sidewalk signs"},"content":{"rendered":"

When choosing a restaurant or bar, people want a place with a little character! While beautiful table cloths and wafting aromas pull some people in, I look for a place with a humorous message.<\/p>\n

But don’t believe me, believe science! In a very serious study called\u00a0The Effect of Humor on Advertising Comprehension\u00a0<\/em>by\u00a0Calvin P. Duncan, James E. Nelson, and Nancy T. Frontczak, found that humor (in the form of a one-line joke) promotes advertising message comprehension.<\/p>\n

So in other words, we are more attracted to funny signs! \u00a0It’s good to know as a whole we like laughing more than we like being serious. It’s also interesting to note that funny messages make more sense and are processed better by the human mind.<\/p>\n

In 2009,\u00a0President of the Marketing Firm, Yankelovich, Jay Walker-Smith said<\/a>, “we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today.” That was in 2009! With 2014 right around the corner, I wonder how many we’re seeing now?<\/p>\n

Most people probably aren’t aware of all 5,000 advertisements we see daily. From the bright glaring storefronts to the cardboard homemade signs, we push a lot of it aside as noise. But it’s the emotional connection we get through humor that makes us stop and think about what the sign is saying!<\/p>\n

However, even signs that aren’t humorous may still catch our eye if they’re offering something we desperately want — like a massage!<\/p>\n

What’s the best sidewalk sign you’ve ever seen? \u00a0Comment below and let us know!<\/p>\n

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Never underestimate the power of a 50% sale!! Get the sign here: SmartSign<\/a><\/p><\/div>\n

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