{"id":6048,"date":"2014-01-27T11:45:13","date_gmt":"2014-01-27T16:45:13","guid":{"rendered":"https:\/\/www.smartsign.com\/blog\/?p=6048"},"modified":"2020-09-08T09:15:25","modified_gmt":"2020-09-08T13:15:25","slug":"implement-multimedia-early","status":"publish","type":"post","link":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/","title":{"rendered":"Use multimedia early and often"},"content":{"rendered":"<p><em>This post is part of a series celebrating SmartSign\u2019s 15th Anniversary. In 15 posts, we reflect on lessons learned, good experiences, and company-wide changes that brought us to this milestone of success. You can view the entire series\u00a0<a href=\"https:\/\/www.smartsign.com/blog\/15-steps-15-years-tips-e-retailer\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/em><\/p>\n<p>B2B companies are increasingly testing the waters of incorporating images, infographics, videos, and more into their marketing content. The amount of online content is becoming more and more overwhelming to consumers, resulting in shortened attention spans and a need for eye-catching material. SmartSign is not immune to joining the growing multimedia trend by way of videos, photos, quizzes, and live chats.<\/p>\n<p>As a signage company, SmartSign relies heavily on the use of images in its efforts to appeal to customers. SmartSign co-founder and CEO Blair Brewster put it simply: \u201cMultimedia makes our products come alive.\u201d<\/p>\n<p>\u201cCustomers love to see someone holding the sign or seeing the sign in a real application. Tags and signs are not just two-dimensional. For example, they have a backside and texture. Videos and photos give a sense of scale, show a level of craftsmanship and point out the quality of our products.\u201d Brewster added.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6051 \" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia.png\" alt=\"multimedia\" width=\"346\" height=\"346\" srcset=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia.png 900w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia-150x150.png 150w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia-300x300.png 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/>\n<p>Multimedia can be a tricky concept to master. Not all companies will get it right on the first try. Figuring out which multimedia components are most attractive to customers is an experiential process, which, when done successfully, can help businesses target specific audiences and increase long-term brand visibility.<\/p>\n<p>Brewster urged companies to start incorporating multimedia early, explaining:\u00a0\u201cStart early with video tutorials and multimedia components. Videos will take trial and error. There is a learning curve, and it\u2019s better to learn when the audience is small. As the audience grows, your technique will improve.\u201d<\/p>\n<p>No matter what your content starts as, it can always be repurposed in different ways. These days, with free hosting sites such as YouTube, Vimeo, and Flickr, anyone can be an aspiring filmmaker or photographer.<\/p>\n<p>Regardless of your business\u2019 industry or niche, adding multimedia flair can spice up less exciting content. Don\u2019t underestimate the power of a captivating \u00a0image or piece of video, as they have the potential to go viral. Additionally, don\u2019t forget the power of sharing multimedia on social media, which allows your audience to share the content with their followers. According to Track Social, Facebook posts that include images garner\u00a0120 percent more engagement\u00a0than plain text updates.<\/p>\n<p>Multimedia\u2019s bottom line is obvious to Brewster: \u201cPhotos and video sell.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post is part of a series celebrating SmartSign\u2019s 15th Anniversary. In 15 posts, we reflect on lessons learned, good experiences, and company-wide changes that brought us to this milestone of success. You can view the entire series\u00a0here. B2B companies are increasingly testing the waters of incorporating images, infographics, videos, and more into their marketing [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":6051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64],"tags":[282,283,210,281],"class_list":["post-6048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-b2b","tag-ecommerce","tag-marketing","tag-multimedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use multimedia early and often | SmartSign Blog<\/title>\n<meta name=\"description\" content=\"SmartSign co-founder and CEO Blair Brewster put it simply: \u201cMultimedia makes our products come alive.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use multimedia early and often | SmartSign Blog\" \/>\n<meta property=\"og:description\" content=\"SmartSign co-founder and CEO Blair Brewster put it simply: \u201cMultimedia makes our products come alive.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartSign Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-27T16:45:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T13:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kpic43.p3cdn1.secureserver.net\/wp-content\/uploads\/2014\/01\/multimedia.png?time=1722276500\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katelyn Gray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartSign\" \/>\n<meta name=\"twitter:site\" content=\"@SmartSign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/\"},\"author\":{\"name\":\"Katelyn Gray\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/person\\\/0efc3598a7cbb73594fc088d5e469b76\"},\"headline\":\"Use multimedia early and often\",\"datePublished\":\"2014-01-27T16:45:13+00:00\",\"dateModified\":\"2020-09-08T13:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/multimedia.png\",\"keywords\":[\"b2b\",\"ecommerce\",\"marketing\",\"multimedia\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/\",\"name\":\"Use multimedia early and often | SmartSign Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/multimedia.png\",\"datePublished\":\"2014-01-27T16:45:13+00:00\",\"dateModified\":\"2020-09-08T13:15:25+00:00\",\"description\":\"SmartSign co-founder and CEO Blair Brewster put it simply: \u201cMultimedia makes our products come alive.\u201d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/multimedia.png\",\"contentUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/multimedia.png\",\"width\":900,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/implement-multimedia-early\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smartsign.com/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Use multimedia early and often\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/\",\"name\":\"SmartSign Blog\",\"description\":\"Articles and resources on safety, security, and signs\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smartsign.com/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\",\"name\":\"SmartSign\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kpic43.p3cdn1.secureserver.net\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/smartsign-logo.png?time=1722276500\",\"contentUrl\":\"https:\\\/\\\/kpic43.p3cdn1.secureserver.net\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/smartsign-logo.png?time=1722276500\",\"width\":188,\"height\":55,\"caption\":\"SmartSign\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/SmartSign\\\/220245064667579\",\"https:\\\/\\\/x.com\\\/SmartSign\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/person\\\/0efc3598a7cbb73594fc088d5e469b76\",\"name\":\"Katelyn Gray\",\"description\":\"Katelyn is the marketing outreach manager at SmartSign.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use multimedia early and often | SmartSign Blog","description":"SmartSign co-founder and CEO Blair Brewster put it simply: \u201cMultimedia makes our products come alive.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/","og_locale":"en_US","og_type":"article","og_title":"Use multimedia early and often | SmartSign Blog","og_description":"SmartSign co-founder and CEO Blair Brewster put it simply: \u201cMultimedia makes our products come alive.\u201d","og_url":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/","og_site_name":"SmartSign Blog","article_publisher":"https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579","article_published_time":"2014-01-27T16:45:13+00:00","article_modified_time":"2020-09-08T13:15:25+00:00","og_image":[{"width":900,"height":900,"url":"https:\/\/kpic43.p3cdn1.secureserver.net\/wp-content\/uploads\/2014\/01\/multimedia.png?time=1722276500","type":"image\/png"}],"author":"Katelyn Gray","twitter_card":"summary_large_image","twitter_creator":"@SmartSign","twitter_site":"@SmartSign","twitter_misc":{"Written by":false,"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/#article","isPartOf":{"@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/"},"author":{"name":"Katelyn Gray","@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/person\/0efc3598a7cbb73594fc088d5e469b76"},"headline":"Use multimedia early and often","datePublished":"2014-01-27T16:45:13+00:00","dateModified":"2020-09-08T13:15:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/"},"wordCount":420,"publisher":{"@id":"https:\/\/www.smartsign.com/blog\/#organization"},"image":{"@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia.png","keywords":["b2b","ecommerce","marketing","multimedia"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/","url":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/","name":"Use multimedia early and often | SmartSign Blog","isPartOf":{"@id":"https:\/\/www.smartsign.com/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/#primaryimage"},"image":{"@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia.png","datePublished":"2014-01-27T16:45:13+00:00","dateModified":"2020-09-08T13:15:25+00:00","description":"SmartSign co-founder and CEO Blair Brewster put it simply: \u201cMultimedia makes our products come alive.\u201d","breadcrumb":{"@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/#primaryimage","url":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia.png","contentUrl":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2014\/01\/multimedia.png","width":900,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartsign.com/blog\/implement-multimedia-early\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartsign.com/blog\/"},{"@type":"ListItem","position":2,"name":"Use multimedia early and often"}]},{"@type":"WebSite","@id":"https:\/\/www.smartsign.com/blog\/#website","url":"https:\/\/www.smartsign.com/blog\/","name":"SmartSign Blog","description":"Articles and resources on safety, security, and signs","publisher":{"@id":"https:\/\/www.smartsign.com/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartsign.com/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smartsign.com/blog\/#organization","name":"SmartSign","url":"https:\/\/www.smartsign.com/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kpic43.p3cdn1.secureserver.net\/wp-content\/uploads\/2022\/05\/smartsign-logo.png?time=1722276500","contentUrl":"https:\/\/kpic43.p3cdn1.secureserver.net\/wp-content\/uploads\/2022\/05\/smartsign-logo.png?time=1722276500","width":188,"height":55,"caption":"SmartSign"},"image":{"@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579","https:\/\/x.com\/SmartSign"]},{"@type":"Person","@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/person\/0efc3598a7cbb73594fc088d5e469b76","name":"Katelyn Gray","description":"Katelyn is the marketing outreach manager at SmartSign."}]}},"_links":{"self":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/posts\/6048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/comments?post=6048"}],"version-history":[{"count":2,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/posts\/6048\/revisions"}],"predecessor-version":[{"id":11911,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/posts\/6048\/revisions\/11911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/media\/6051"}],"wp:attachment":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/media?parent=6048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/categories?post=6048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/tags?post=6048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}