{"id":7525,"date":"2015-05-12T12:08:11","date_gmt":"2015-05-12T16:08:11","guid":{"rendered":"https:\/\/www.smartsignblog.com\/blog\/?p=7525"},"modified":"2026-02-10T04:59:07","modified_gmt":"2026-02-10T09:59:07","slug":"how-will-the-internet-of-things-impact-data-center-energy-consumption","status":"publish","type":"post","link":"https:\/\/www.smartsign.com/blog\/how-will-the-internet-of-things-impact-data-center-energy-consumption\/","title":{"rendered":"How will the Internet of Things impact data center energy consumption?"},"content":{"rendered":"

140 billion kilowatt-hours. That\u2019s the level of\u00a0data center energy consumption that the United States should expect\u00a0annually by 2020<\/a>.\u00a0 To put that in perspective, in 2013 (the most recent year for which data are available), every household in New York City combined<\/em> used about a third of that amount.<\/p>\n

\"Google

The Internet of Things is expected to increase data centers’ energy consumption, but those centers are becoming ever more efficient. Image from Global Panorama<\/a>.<\/p><\/div>\n

What\u2019s driving the massive electrical demand in data centers? Simple: The Internet of Things. (We cringe at the phrase, too, but it\u2019s appropriate here.)<\/p>\n

From medical devices and cars to codes that help your microwave communicate with your burrito\u2014seriously\u2014the number of things in our lives that connect to the Internet is beyond what even the most visionary sci-fi aficionado could have imagined 20 years ago.<\/p>\n

The anticipated 53% increase in data center energy consumption over the next five years is, by most standards, alarming. And As Patrick Thibodeau notes in Computer World<\/em><\/a>, \u201cAny increase in fossil fuels used to generate an electricity will result in an increase in carbon emissions.\u201d<\/p>\n

So all those hyper-efficient electric cars that link up to the internet are actually driving <\/em>increased carbon emissions?<\/p>\n

Not so fast, says Urs H\u00f6zel, who is in charge of Google\u2019s worldwide network of data centers. As reported on Wired<\/em> magazine\u2019s website<\/a>, H\u00f6zel says he is \u201cpretty confident that the Internet of Things is going to have a net negative power consumption.\u201d<\/p>\n

H\u00f6zel may have a point. It\u2019s worth noting which type<\/em> of data centers are driving most of the demand for electricity. The Natural Resource Defense Council, who projected the 2020 kilowatt-hour demand described above, makes a distinction between the electricity needed to fuel data centers for small- or medium-sized corporations and electricity needed to fuel the server farms that support Google (and Amazon, and Facebook, and other \u2018Net behemoths).<\/p>\n

Those larger operations demand a lot of electricity, to be sure\u2014and it\u2019s demand that simply didn\u2019t exist before the Internet of Things explosion\u2014but they\u2019re also much more efficient than the smaller data centers. Thibodeau says that the largest cloud providers are only responsible for around 5% of all data center energy usage.<\/p>\n

H\u00f6zel also suggests that the benefits of ‘Net-connected devices are likely to outweigh the incremental energy demand that they create. For example: Using an Internet-connected thermostat in a home requires some energy in order to operate the data exchange, but it also allows the home to run more efficiently with little effort from the homeowner. \u201cIf you control lights, heat, and cooling in smarter ways, that\u2019s really substantial,\u201d H\u00f6zel told reporters.<\/p>\n

H\u00f6zel also uses the example of self-driving cars. To be sure, there will be a lot of data exchange inherent in a properly operating self-driving car. (After all, how will it know to take me to the correct ice cream parlor\u2014or home from a bar?) And, yet, with \u201cevery car [as a] potential carpool,\u201d H\u00f6zel thinks we\u2019ll have \u201cfewer cars on the road, fewer parking lots, [and] less congestion.\u201d<\/p>\n

Still, as more and more of the things we interact with every day becoming Internet-driven, the percentage of data center energy consumption attributable to the Internet of Things seems destined to skyrocket. Some companies have already taken significant strides to combat the environmental impact of the digital world. All of Apple\u2019s<\/a> data centers are run on renewable energy.<\/p>\n

Google<\/a> uses renewable energy to power \u201cover 35%\u201d of their operations, and they take on the question of data center energy consumption in refreshingly candid terms: \u201cWhy don\u2019t we build clean energy sources right on our data centers? Unfortunately, the places with the best renewable power are generally not the same places where a data center can most efficiently and reliably serve its users. While our data centers operate 24\/7, most renewable energy sources don\u2019t\u2014yet.\u201d<\/p>\n

It\u2019s a bit of a Catch-22: 24\/7 data center operation places extraordinary demands on energy consumption. And yet, at the same time, do you really want Google to shut down every night between midnight and 6 a.m.? Your Google-connected Nest home management system would shut down, and that driverless car wouldn\u2019t be able to get you home from the bar. That\u2019s not good for anybody <\/em>involved.<\/p>\n

So the Internet of Things is inevitable, and so are the energy demands that come with it. Here\u2019s hoping the IoT behemoths keep finding ways to operate more efficiently, and the little guys follow suit.<\/p>\n","protected":false},"excerpt":{"rendered":"

140 billion kilowatt-hours. That\u2019s the level of\u00a0data center energy consumption that the United States should expect\u00a0annually by 2020.\u00a0 To put that in perspective, in 2013 (the most recent year for which data are available), every household in New York City combined used about a third of that amount. What\u2019s driving the massive electrical demand in […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[64],"tags":[369,522,524,523,365,525],"class_list":["post-7525","post","type-post","status-publish","format-standard","hentry","category-news","tag-apple","tag-data-centers","tag-electricity-consumption","tag-energy-efficiency","tag-google","tag-internet-of-things"],"yoast_head":"\nHow will the Internet of Things impact data center energy consumption? | SmartSign Blog<\/title>\n<meta name=\"description\" content=\"Internet-connected objects are expected to result in higher data center energy consumption, but also efficiency driven by consumer demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartsign.com/blog\/how-will-the-internet-of-things-impact-data-center-energy-consumption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How will the Internet of Things impact data center energy consumption? | SmartSign Blog\" \/>\n<meta property=\"og:description\" content=\"Internet-connected objects are expected to result in higher data center energy consumption, but also efficiency driven by consumer demand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartsign.com/blog\/how-will-the-internet-of-things-impact-data-center-energy-consumption\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartSign Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-12T16:08:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T09:59:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2015\/05\/Google-Nest.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellen Hunter Gans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartSign\" \/>\n<meta name=\"twitter:site\" content=\"@SmartSign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/how-will-the-internet-of-things-impact-data-center-energy-consumption\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/how-will-the-internet-of-things-impact-data-center-energy-consumption\\\/\"},\"author\":{\"name\":\"Ellen Hunter Gans\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/person\\\/7b1fbebc874b15eea717d9c9a83242df\"},\"headline\":\"How will the Internet of Things impact data center energy consumption?\",\"datePublished\":\"2015-05-12T16:08:11+00:00\",\"dateModified\":\"2026-02-10T09:59:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/how-will-the-internet-of-things-impact-data-center-energy-consumption\\\/\"},\"wordCount\":779,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/how-will-the-internet-of-things-impact-data-center-energy-consumption\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Google-Nest.jpg\",\"keywords\":[\"Apple\",\"data centers\",\"electricity consumption\",\"energy efficiency\",\"Google\",\"Internet of Things\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/how-will-the-internet-of-things-impact-data-center-energy-consumption\\\/\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/how-will-the-internet-of-things-impact-data-center-energy-consumption\\\/\",\"name\":\"How will the Internet of Things impact data center energy consumption? 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