{"id":7876,"date":"2016-10-05T09:30:29","date_gmt":"2016-10-05T13:30:29","guid":{"rendered":"https:\/\/www.smartsignblog.com\/blog\/?p=7876"},"modified":"2017-04-24T05:53:37","modified_gmt":"2017-04-24T09:53:37","slug":"short-history-english-pub-signage-third-smartsign-blog-series-famous-signs-origins","status":"publish","type":"post","link":"https:\/\/www.smartsign.com/blog\/short-history-english-pub-signage-third-smartsign-blog-series-famous-signs-origins\/","title":{"rendered":"A short history of English pub signage: Third in a SmartSign blog series on famous signs and their origins"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7877 alignleft\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/09\/shutterstock_112362842-300x254.jpg\" alt=\"shutterstock_112362842\" width=\"336\" height=\"284\" srcset=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/09\/shutterstock_112362842-300x254.jpg 300w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/09\/shutterstock_112362842-768x649.jpg 768w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/09\/shutterstock_112362842.jpg 1000w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">he English pub is quintessentially English, like roast beef, tea and the Tudor rose&#8211; even the smallest village in the English countryside has a pub. \u00a0(The oldest English pub still in existence, Ye Old Fighting Cocks, was founded in 795.) \u00a0And the pub sign, universally part of the pub\u2019s appeal, has an unusual origin of its own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ancestor of the pub was first introduced to England by the Romans, who were the first to build paved roads through Britain. \u00a0The Romans liked to drink, and so built the first taverns in Britain. \u00a0Taverns, naturally, need signs. \u00a0From the ruins of Pompeii, we know that Roman taverns used the vine leaves of Bacchus, god of wine, to identify themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Roman Empire didn\u2019t last, and the Roman legions left Britain for good in 410. \u00a0But their taverns stayed, and evolved into the English pub. \u00a0Gradually, locally-brewed ale replaced imported wine as the drink of choice as the imperial transport links broke down. By the Middle Ages, ale had become one of the most common drinks for the people of England, and a key part of the medieval diet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By The 12<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> century, it was common for pubs to have proper names. \u00a0Most pubs during this era indicated their name with an illustration above the entrance. \u00a0As most English could neither read nor write, it became standard practice to include a colorful sign over the entrance which doubled as the pub\u2019s name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Government regulations also played a role. \u00a0Because ale was so important to the English diet, the kings of England sought to regulate ale production to keep unscrupulous brewers from adulterating their ale. \u00a0At the time, ale was still exclusively brewed and served on-site. \u00a0King Henry III began appointing ale inspectors in 1266. \u00a0These inspectors would go from pub to pub testing the quality and strength of the ale, fining those who broke the law. \u00a0By 1393, King Richard II made it mandatory for pubs to have a sign, so his ale inspectors could identify where ale was served. \u00a0And in 1431, another law was passed which gave ale inspectors the right to seize the ale of any pub landlord who refused to put up a sign. \u00a0(William Shakespeare\u2019s father, John Shakespeare, was one of these ale inspectors.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As pubs proliferated, so did the names and the signs. \u00a0Sometimes the name and its accompanying sign was descriptive: Ye Olde Fighting Cocks for its cockfights, or the Red House for its color. \u00a0Other times it referenced symbols\u2014the Cross Keys to represent St. Peter, or the White Hart for the livery badge of King Richard II. \u00a0And now, even in an era of modern branding, the tradition has kept on as pub chains have adopted the signage and habits of their predecessors.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The English pub is quintessentially English, like roast beef, tea and the Tudor rose&#8211; even the smallest village in the English countryside has a pub. \u00a0(The oldest English pub still in existence, Ye Old Fighting Cocks, was founded in 795.) \u00a0And the pub sign, universally part of the pub\u2019s appeal, has an unusual origin of [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[377],"tags":[576,578,577,303,296],"class_list":["post-7876","post","type-post","status-publish","format-standard","hentry","category-design","tag-english","tag-history","tag-pub","tag-signage","tag-smartsign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A short history of English pub signage: Third in a SmartSign blog series on famous signs and their origins | SmartSign Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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