{"id":7900,"date":"2016-10-12T11:00:40","date_gmt":"2016-10-12T15:00:40","guid":{"rendered":"https:\/\/www.smartsignblog.com\/blog\/?p=7900"},"modified":"2017-04-24T05:48:00","modified_gmt":"2017-04-24T09:48:00","slug":"short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins","status":"publish","type":"post","link":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/","title":{"rendered":"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many know the famous Hollywood sign as one of the most historic landmarks in Los Angeles and a worldwide symbol of the entertainment industry. What most people don\u2019t know is that it was actually originally built as a real-estate advertisement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The original sign read \u201cHollywooodland\u201d and was created in 1923 to advertise the upscale real-estate development of the same name. The sign cost $21,000 to build, equivalent to over $250,000 in today\u2019s money. Ownership of the sign eventually passed to the city and in 1949, the Hollywood Chamber of Commerce decided to remove the last four letters so that it would simply spell out \u201cHollywood\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sign is located on the southern side of Mount Lee in Griffith Park. The building, and tower, located behind and to the right of the sign is the City of Los Angeles Central Communications Facility, which supports all cell phone and radio towers used by the LA Police Department and Fire Department. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the sign sits atop a very steep hill and lacks a safe infrastructure for visitors, the LA Fire Department characterized this as an \u201cextremely high fire risk area\u201d and visitors are no longer able to walk right up to the sign. In order to safeguard the sign, a security system was put in place, complete with razor wire, infrared technology, 24 hour monitoring, alarms, and helicopter patrols.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7902 aligncenter\" src=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-300x225.jpg\" alt=\"shutterstock_404741143-1\" width=\"343\" height=\"257\" srcset=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-300x225.jpg 300w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-768x576.jpg 768w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-400x300.jpg 400w, https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1.jpg 1000w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Despite the added security, the sign has been no stranger to mischievousness throughout the years. In 1976, a group of pranksters altered the sign to read \u201cHollyweed\u201d to celebrate a newly passed law that decriminalized the possession of small amounts of marijuana. They went on to change the sign a few more times, including to \u201cHolywood\u201d in 1987 when Pope John Paul II visited and to \u201cOil War\u201d in 1991 to represent the Gulf War.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 1978, <\/span><i><span style=\"font-weight: 400;\">Playboy<\/span><\/i><span style=\"font-weight: 400;\"> magazine founder Hugh Hefner campaigned for restoration of the landmark, forcing the Chamber to replace the sign, which had deteriorated immensely. Each of the existing letters was auctioned off for $28,000 to raise money for the renovation. They were replaced with new 45-foot letters made out of steel, supported by steel columns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Hollywood Chamber of Commerce owns trademark over the image and charges fees for commercial use, such as the several films and TV shows that the sign is featured in. You can see the Hollywood sign get destroyed in a number of disaster movies, like <\/span><i><span style=\"font-weight: 400;\">The Day After Tomorrow<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Sharknado<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Terminator: Salvation<\/span><\/i><span style=\"font-weight: 400;\">, just to name a few.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, the sign has its own trust fund, which was created to maintain and promote it. In 2013, in celebration of the sign\u2019s 90th anniversary, the sign received its latest renovation which included a new paint job and webcams that allow internet visitors to have 24\/7 surveillance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many know the famous Hollywood sign as one of the most historic landmarks in Los Angeles and a worldwide symbol of the entertainment industry. What most people don\u2019t know is that it was actually originally built as a real-estate advertisement. The original sign read \u201cHollywooodland\u201d and was created in 1923 to advertise the upscale real-estate [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[377],"tags":[572,585,497,303,296],"class_list":["post-7900","post","type-post","status-publish","format-standard","hentry","category-design","tag-famous","tag-hollywood","tag-sign","tag-signage","tag-smartsign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins | SmartSign Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins | SmartSign Blog\" \/>\n<meta property=\"og:description\" content=\"Many know the famous Hollywood sign as one of the most historic landmarks in Los Angeles and a worldwide symbol of the entertainment industry. What most people don\u2019t know is that it was actually originally built as a real-estate advertisement. The original sign read \u201cHollywooodland\u201d and was created in 1923 to advertise the upscale real-estate [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartSign Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-12T15:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-24T09:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Erica Albanese\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SmartSign\" \/>\n<meta name=\"twitter:site\" content=\"@SmartSign\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/\"},\"author\":{\"name\":\"Erica Albanese\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/person\\\/6f8dcee0630894e11a2e80995cc2cc8b\"},\"headline\":\"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins\",\"datePublished\":\"2016-10-12T15:00:40+00:00\",\"dateModified\":\"2017-04-24T09:48:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/\"},\"wordCount\":471,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/shutterstock_404741143-1-300x225.jpg\",\"keywords\":[\"famous\",\"Hollywood\",\"sign\",\"signage\",\"smartsign\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/\",\"name\":\"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins | SmartSign Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/shutterstock_404741143-1-300x225.jpg\",\"datePublished\":\"2016-10-12T15:00:40+00:00\",\"dateModified\":\"2017-04-24T09:48:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/shutterstock_404741143-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.smartsign.com/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/shutterstock_404741143-1.jpg\",\"width\":1000,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smartsign.com/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/\",\"name\":\"SmartSign Blog\",\"description\":\"Articles and resources on safety, security, and signs\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smartsign.com/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#organization\",\"name\":\"SmartSign\",\"url\":\"https:\\\/\\\/www.smartsign.com/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kpic43.p3cdn1.secureserver.net\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/smartsign-logo.png?time=1722276500\",\"contentUrl\":\"https:\\\/\\\/kpic43.p3cdn1.secureserver.net\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/smartsign-logo.png?time=1722276500\",\"width\":188,\"height\":55,\"caption\":\"SmartSign\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/SmartSign\\\/220245064667579\",\"https:\\\/\\\/x.com\\\/SmartSign\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smartsign.com/blog\\\/#\\\/schema\\\/person\\\/6f8dcee0630894e11a2e80995cc2cc8b\",\"name\":\"Erica Albanese\",\"description\":\"Erica Albanese is a Marketing Associate at SmartSign.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins | SmartSign Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/","og_locale":"en_US","og_type":"article","og_title":"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins | SmartSign Blog","og_description":"Many know the famous Hollywood sign as one of the most historic landmarks in Los Angeles and a worldwide symbol of the entertainment industry. What most people don\u2019t know is that it was actually originally built as a real-estate advertisement. The original sign read \u201cHollywooodland\u201d and was created in 1923 to advertise the upscale real-estate [&hellip;]","og_url":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/","og_site_name":"SmartSign Blog","article_publisher":"https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579","article_published_time":"2016-10-12T15:00:40+00:00","article_modified_time":"2017-04-24T09:48:00+00:00","og_image":[{"url":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-300x225.jpg","type":"","width":"","height":""}],"author":"Erica Albanese","twitter_card":"summary_large_image","twitter_creator":"@SmartSign","twitter_site":"@SmartSign","twitter_misc":{"Written by":false,"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/#article","isPartOf":{"@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/"},"author":{"name":"Erica Albanese","@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/person\/6f8dcee0630894e11a2e80995cc2cc8b"},"headline":"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins","datePublished":"2016-10-12T15:00:40+00:00","dateModified":"2017-04-24T09:48:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/"},"wordCount":471,"publisher":{"@id":"https:\/\/www.smartsign.com/blog\/#organization"},"image":{"@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-300x225.jpg","keywords":["famous","Hollywood","sign","signage","smartsign"],"articleSection":["Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/","url":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/","name":"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins | SmartSign Blog","isPartOf":{"@id":"https:\/\/www.smartsign.com/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/#primaryimage"},"image":{"@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1-300x225.jpg","datePublished":"2016-10-12T15:00:40+00:00","dateModified":"2017-04-24T09:48:00+00:00","breadcrumb":{"@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/#primaryimage","url":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1.jpg","contentUrl":"https:\/\/www.smartsign.com/blog\/wp-content\/uploads\/2016\/10\/shutterstock_404741143-1.jpg","width":1000,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartsign.com/blog\/short-history-hollywood-sign-fourth-smartsign-blog-series-famous-signs-origins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartsign.com/blog\/"},{"@type":"ListItem","position":2,"name":"A short history of the \u2018Hollywood\u2019 sign: Fourth in a SmartSign blog series on famous signs and their origins"}]},{"@type":"WebSite","@id":"https:\/\/www.smartsign.com/blog\/#website","url":"https:\/\/www.smartsign.com/blog\/","name":"SmartSign Blog","description":"Articles and resources on safety, security, and signs","publisher":{"@id":"https:\/\/www.smartsign.com/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartsign.com/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smartsign.com/blog\/#organization","name":"SmartSign","url":"https:\/\/www.smartsign.com/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/logo\/image\/","url":"https:\/\/kpic43.p3cdn1.secureserver.net\/wp-content\/uploads\/2022\/05\/smartsign-logo.png?time=1722276500","contentUrl":"https:\/\/kpic43.p3cdn1.secureserver.net\/wp-content\/uploads\/2022\/05\/smartsign-logo.png?time=1722276500","width":188,"height":55,"caption":"SmartSign"},"image":{"@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/SmartSign\/220245064667579","https:\/\/x.com\/SmartSign"]},{"@type":"Person","@id":"https:\/\/www.smartsign.com/blog\/#\/schema\/person\/6f8dcee0630894e11a2e80995cc2cc8b","name":"Erica Albanese","description":"Erica Albanese is a Marketing Associate at SmartSign."}]}},"_links":{"self":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/posts\/7900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/comments?post=7900"}],"version-history":[{"count":0,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/posts\/7900\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/media?parent=7900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/categories?post=7900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartsign.com/blog\/wp-json\/wp\/v2\/tags?post=7900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}