Infographic: How your brain processes logos
Have you ever driven around town with a two-year-old, marveling at the way a non-reading preschooler can recognize and call out the logos for Dunkin Donuts, McDonald’s, Walmart, and Target?
How is that even possible?
Logo Maker’s new infographic explains away the mystery, which starts—for children and adults alike—with recognition of the basics: shape and color. Once the logo designer’s got you there, your brain groups images within the logo and matches the combination to your stored experiences with that logo. So you’ll quickly realize you can get a hamburger at McDonald’s; if you like McDonald’s, your recall will feel remarkably similar to a relationship, a much stronger reason to stop for that burger than mere hunger. With that, you’re on course to make a stop and happily part with your money.
Brilliant—on the part of marketers, that is. Check out the infographic below.
