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Marketing as a social good
Marketing has been a cultural staple for the last century. Via print, television, radio, and, increasingly, online venues, corporations compete to capture our attention (and our dollars). The marketing industry enjoyed perhaps its biggest PR campaign ever with the highly popular AMC series Mad Men, but the industry still carries a bad rap. Is marketing […]
Adoption of new disability signage spreads
Advocacy groups and lawmakers around the country have undertaken efforts at the state and city level to revamp the traditional “handicapped” or accessibility signage. In a statement from the Governor’s office celebrating the change, New York assemblywoman Sandy Galef, who was involved in efforts to update signage in New York state, explained: “The disability community […]
How visual cues affect enjoyment of parks
Green spaces within urban areas add to the visual aesthetic of the area. Thank you, Captain Obvious, right? But it turns out that there’s more to it than simply plunking down a green field in the middle of a city. Urban dwellers, like anyone else, are sensitive to nuanced visual cues among these green spaces. […]
Socioeconomic status and parkland: what’s the connection?
Is the street you live on full of lush, green foliage? Or is it barren? Researchers from the University of Connecticut think the answer might say something about your socioeconomic status. Plenty of research has focused on the extent to which residents in urban areas have walkable access to green spaces such as parks. This […]
On wayfinding tools for older adults
By the year 2030, nearly one in five Americans will be 65 years of age or older. That’s a dramatic increase from 2000, when the figure was more like one in eight. Researchers and the media have addressed many implications associated with the aging population, but one side effect is just beginning to attract attention: […]
The Branding Bible and logo design
If a picture is worth a thousand words, a company logo is valuable beyond measure. With one image, a logo conveys a company’s personality, industry, and what makes its services and culture unique. At least, that’s what a good logo conveys. A poorly designed logo is, at best, vague about what your company can do. […]
How management style impacts usefulness of employee data
Pick one: A corporate culture that promotes employee engagement, collaboration, and teamwork A corporate culture that promotes competition A new study says you can’t have it both ways—especially in the current, data-centric climate. What do corporate culture and management style have to do with data? As it turns out, a lot. The study, co-conducted by […]