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Infographic: How your brain processes logos
Have you ever driven around town with a two-year-old, marveling at the way a non-reading preschooler can recognize and call out the logos for Dunkin Donuts, McDonald’s, Walmart, and Target? How is that even possible? Logo Maker’s new infographic explains away the mystery, which starts—for children and adults alike—with recognition of the basics: shape and […]
Airline safety cards used to be a lot more fun
Today, the airline safety cards (located in the back pocket of the seat in front of you), only get a passing glance from the millions of people that take to the air, but at one time they were eye-catching enough to deserve a thorough read. Douglas Wolk explores the history of these functional design pieces […]
What we learned from evacuation sign expert Hank McMahon
Hank McMahon has been making evacuation signs with Intersign Corp. for 35 years. Intersign began making evacuation signs for nursing homes, later expanding into hotels, completing their focus on long-term care and hospitality. They company draws approximately 5,000 evacuation masters a year and prints over 100,000 evacuation plans for hotels and nursing homes nationwide. Unsurprisingly, […]
Boost your e-commerce business with nonprofit partnerships
This post is part of a series celebrating SmartSign’s 15th Anniversary. In 15 posts, we reflect on lessons learned, good experiences, and company-wide changes that brought us to this milestone of success. You can view the entire series here. From time to time, we all hear how companies’ nonprofit affiliations and corporate social responsibility (CSR) efforts […]
My tech detox, the old fashioned Jewish way
“How can you function without your cellphone?” “So you can’t even write an essay?” Doubters, even without access to technology, I function clearly. As to the latter question, I plan my life knowing I can’t work for a day every week. Somehow, I and other Jews who observe strict rules such as no cooking, writing, […]
Digital detox for your digital sanity
In 2012 Baratunde Thurston was a model child of the internet age. That year he made 1,518 Facebook posts, snapped 4,845 photos, and tweeted to the tune of 11,541 tweets. By that time he had authored and promoted a New Times bestseller, How to Be Black, and he was the CEO and co-founder of Cultivated […]
New York to Louisiana: How global warming affects evacuation routes
Who could forget Kanye West’s statement, “George Bush doesn’t care about black people”? Many others, like the rapper, raised an outcry after the havoc wreaked by 2005’s Hurricane Katrina. People pointed fingers at the government for not providing sufficient refuge routes or evacuation strategies. The problem persists, but now it has another cause. In 2013, […]
