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Ever wondered what a CEO does all day?
Have you ever strolled past that illustrious corner office in your place of work and wondered, Just what is it that my CEO actually does all day? Sally Herships, a writer for Marketplace, wondered the same thing. Perhaps she could have ambushed her own CEO and asked, “So, what exactly do you do all day?” […]
Infographic: How your brain processes logos
Have you ever driven around town with a two-year-old, marveling at the way a non-reading preschooler can recognize and call out the logos for Dunkin Donuts, McDonald’s, Walmart, and Target? How is that even possible? Logo Maker’s new infographic explains away the mystery, which starts—for children and adults alike—with recognition of the basics: shape and […]
Airline safety cards used to be a lot more fun
Today, the airline safety cards (located in the back pocket of the seat in front of you), only get a passing glance from the millions of people that take to the air, but at one time they were eye-catching enough to deserve a thorough read. Douglas Wolk explores the history of these functional design pieces […]
What we learned from evacuation sign expert Hank McMahon
Hank McMahon has been making evacuation signs with Intersign Corp. for 35 years. Intersign began making evacuation signs for nursing homes, later expanding into hotels, completing their focus on long-term care and hospitality. They company draws approximately 5,000 evacuation masters a year and prints over 100,000 evacuation plans for hotels and nursing homes nationwide. Unsurprisingly, […]
Boost your e-commerce business with nonprofit partnerships
This post is part of a series celebrating SmartSign’s 15th Anniversary. In 15 posts, we reflect on lessons learned, good experiences, and company-wide changes that brought us to this milestone of success. You can view the entire series here. From time to time, we all hear how companies’ nonprofit affiliations and corporate social responsibility (CSR) efforts […]
